We’re Saying “Vote” on Billboards Across the Country Because Everyone Deserves Access to Great Abortion Care

Oyrafem was founded in 2013 to improve access to abortion care in the United States. We know that one of the most important ways to do that is by using the word “abortion” every time we talk about it.

Whether on social media, our website, digital ads, or through more impactful methods like a 30-foot billboard in Times Square, we have always been clear and unapologetic in our messaging. And now, we’re continuing that bold approach with billboards in Las Vegas, Denver, Atlanta, and Richmond, Virginia. Let’s dive into this new campaign and the intention behind it.

The Message

Everyone, no matter where they live, deserves access to supportive, high-quality abortion care that respects their preferences and needs. This is why Oyrafem confidently uses the word “abortion” and always puts people first. We offer 24/7 Immediate Evaluation for medication abortion at home and personalized abortion care from our professional medical staff at our private, comfortable health centers.

By directly naming abortion and affirming that people deserve exceptional care, we unapologetically validate the shared experience of those who have abortions. But there’s still a lot of work to do to ensure that everyone who wants or needs an abortion has access to it. That’s why we advertise abortion as any other healthcare service—it helps normalize abortion care and makes it more accessible.

As this campaign runs from mid-October through early November, we are also encouraging people to vote. The upcoming election is pivotal to the future of abortion care in the United States. We know that most Americans want access to abortion care, and we’re here to say, “You deserve great abortion care.”

Are You Registered to Vote? Check your voter registration status here to protect your right to quality healthcare, including access to safe, personalized, and respectful abortion care.

The Design

We recently unveiled a refreshed look for our brand, and this campaign will be the first to feature our updated design. The creative highlights our new brand colors, logo, and shape (an oblong circle resembling an abortion pill), along with our tagline, “Yes, you deserve great abortion care.”

Digital Amplification

While the billboards are the primary channel for this advertising campaign, we’ll also bring it to people’s fingertips through national digital promotion. We’ll work with content creators to capture footage of the billboards in each city, which will be compiled into a video for use in our digital ads. Follow us on your favorite platform for updates:

You Deserve to Receive Abortion Care the Way You Want and Need It

It’s more important than ever to recognize what we deserve: The right to make decisions about our own bodies and to feel safe, empowered, and cared for in whatever decision we make. Every person deserves access to great healthcare—including abortion care.

If you need abortion care, birth control, or STI testing and treatment, Oyrafem is here for you—always. You can access care 24/7 on our website or call us at SAY-OYRA.