oyrafem is Refreshed, Resilient, and Ready for a Brighter Future

Since 2013, oyrafem has been revolutionizing the abortion care experience. Our unique, client-centered approach combines the best medical practices with personalized information, support, and services to ensure each client feels comfortable and at ease.

After more than a decade of providing reproductive and sexual healthcare, we decided it was time to update the look and feel of our brand. As we continue to grow and evolve, we’re excited to introduce a brand refresh that reflects our values and commitment to our clients.

Why the New Look?

Our new colors were chosen deliberately to convey strength, professionalism, and compassion. The introduction of a dark green provides a sense of stability and grounding, while the pink pays homage to the color that has been synonymous with the oyrafem brand for the past 10+ years. The additional colors in our palette give our brand a clean, modern, and approachable look.

Why the New Tagline?

Our new tagline, “Yes, you deserve great abortion care,” shifts the focus to our clients. We understand that for many, having an abortion may not feel “great” emotionally or physically. Our focus is on making the care surrounding abortion respectful, seamless, and supportive. Everyone deserves great care, including abortion care.

This tagline not only challenges the common misconceptions and stigma surrounding abortion, but also reassures individuals that they are worthy of control, power, and freedom in their lives and reproductive healthcare. It’s perfectly normal to have an abortion, and it should be an empowering, professional, and compassionate experience.

Why the New Shapes?

Our new brand pattern is a dynamic celebration of the abortion pill—the care option chosen by 85% of our clients. Constructed using shapes that echo our logo, this pattern features an oblong pill shape with an asymmetrical break—a subtle nod to the single line on a negative pregnancy test. This design element is a powerful reminder of the freedom and autonomy that comes with reproductive choice.

What This Means for You

Our brand refresh is more than just a new look. It’s a reflection of our unwavering commitment to providing the best possible care for our clients. We’re dedicated to creating a safe, supportive, and nonjudgmental space for individuals to make informed decisions about their reproductive health. With our new brand, we’re reaffirming our promise to deliver exceptional care and compassion to every person who walks through our doors and connects with us online.

Stay Tuned

In the coming weeks and months, you’ll see our new brand rolled out across our website, social media, and health centers. We’re excited to share this new chapter with you and look forward to continuing to provide the highest quality care to our clients.

Thank you for being part of the oyrafem community! 💖